Phitsanulok seeking to rebrand imageA trail running event is scheduled for the cool season at Kwai Noi Bumrungdan Dam. (Photo by Chinnawat Singha)Phitsanulok wants to transcend its reputation as the gateway province of the North, offering new tourism products to extend tourists' length of stay. Normally, travellers perceive Phitsanulok as a rest area after a long drive despite a variety of reasonably priced accommodation. The occupancy rate for 7,000 rooms in Phitsanulok stood at 60% last year and 66% in 2017. Pisut Yingyosruangrong, president of the Phitsanulok Tourist Business Association, said the lack of new man-made attractions and new tourism products are reasons tourists visit nearby provinces instead.

Source: Bangkok Post November 25, 2019 23:14 UTC