One such strategy has been devised by the makers of Phillauri, in which actor Anushka Sharma will interact with fans on a video call but remain invisible. Produced by Fox Star Studios and Clean Slate Films and directed by Anshai Lal, Phillauri releases on March 24. Read moreAnushka will be calling fans every week to talk to them about Phillauri as Shashi, the friendly spirit, through a dedicated WhatsApp number (9867473178). A source explains, “Anushka is playing the role of a friendly spirit in the movie. All they have to do is add the number on WhatsApp.

Source: Hindustan Times February 22, 2017 13:30 UTC