Philips Lighting aims to increase its investments in the Egyptian market by $3m, and start operating a production line of up to 2m bulbs per year. “Prior to launching any product in Egypt, its quality is confirmed by sending samples to Philips’ laboratories abroad to conduct quality tests,” he explained. Furthermore, Abo El-Azayem added that all consumers’ feedback is recorded to continuously improve the production. He pointed to the importance of the Egyptian market and its high growth rates. Philips Lighting designated Egypt as a central position to all its operations in North East Africa, and doubled its operations as well.

Source: Daily News Egypt December 19, 2018 11:27 UTC