Doctors accepting such promotions may be violating the code of ethics of the MCI. The tribunal’s order came in a case involving Emcure Pharmaceuticals Ltd, which filed returns in which expenses of ₹2.07 crore were claimed as ‘advertisement sales promotions’. Of this, about ₹50 lakh was for ‘print and promotion’ and the remaining ₹1.57 crore was for ‘sales promotions’. The pharma company’s claim was disallowed by the IT department on the ground that it violated the MCI code of ethics. “The MCI code may not govern pharma companies.

Source: The Hindu February 28, 2018 16:07 UTC