And the verdict is out; Mr Mutahi Kagwe, Kenya’s unlikely hero in the Covid-19 era, is an admonisher and chastiser, and scarcely a persuader. AdvertisementAnd, ominously, in every health communication book, those are not the traits of a persuasive person seeking to influence long-term behaviour change. But it is when you get to scientifically examine his speeches that you realise Mr Kagwe might be losing his audience, if he hasn’t already. His 10 least used words are embrace, endeavour, grateful, fought, funerals, immoral, healthy, heavy, late and enjoy. He has also noticed Mr Kagwe has a penchant for using the word you to indicate individual responsibility, but less of the collective we.

Source: Daily Nation August 23, 2020 08:01 UTC