Certain types of businesses have become very skilled at delivering personalized service. Customers are willing to spend more money, and the companies that make the effort to deliver a personalized experience win. Forty percent of U.S. consumers say they have purchased something more expensive than they planned to because of personalized service. Forty percent of U.S. consumers say they have purchased something more expensive than they planned to because of personalized service. So, if you’re not delivering a personalized experience, it’s time to do so.

Source: Forbes October 29, 2017 16:41 UTC