Hyper-personalisation — which uses artificial intelligence (AI) and real-time data to deliver curated content to people — is still considered an emerging technology in the Middle East and North Africa. That said, people in the region do believe personalisation will positively impact their digital interactions in the future.1This guide provides marketing tips on how to effectively leverage consented first-party data to curate personalised content for your ideal audiences in a privacy-safe way. This will help you reach the right people, at the right time, across different touchpoints. Explore the guide

Source: The North Africa Journal May 19, 2023 03:22 UTC