PARIS— The French-based multinational liquor giant, Pernod Ricard, is launching "Ceder's," but it's not a new brand of wine, but alcohol-free gin. Following initial testing on the UK market, it will be sold now in ten countries. Searching for original experiences, alcohol-free liquor has established itself in nightlife. Pernod Ricard has started selling his Ceder's, an alcohol-free gin, in ten other countries including France, after being very popular with wine sellers and bars in the UK. They started selling Celtic Soul, an alcohol-free whiskey, on the British market just a few weeks earlier.

Source: News 24 January 16, 2020 12:30 UTC