When the team at sporting major Adidas learned of this fact two years ago, they decided to venture into the period activewear space. While period-proof underwear has dominated the market for a few years — thanks to homegrown brands like SochGreen and Lavos — not much has been spoken about performance activewear. Tights @ Adidas, GermanySpeaking of their period-proof line of tights and shorts, Senior Product Manager, Kim Buerger, says the multi-layer pad construction is thin and lightweight with no outer seams. The activewear range is at ₹3,710 onwards, period underwear at ₹1,855 onwards. This summer, they are promoting their range of period-proof swimwear in geometric patterns and aztec prints.

Source: The Hindu July 09, 2021 13:07 UTC