Fourteen years on Performance with Purpose remains at the center of the company and its ongoing commitment to community engagement; however, attention areas have expanded. As with many companies, the Black Lives Matter Protests worldwide catalyzed active listening conversations across PepsiCo to understand America's racial experiences better. Andrea Ferrara, Chief Human Resources Officer, PepsiCo Beverages North America and Michael Smith, Sr. Director, Marketing, Water+ Portfolio, speaking directly with Forbes, share how PepsiCo Performance with Purpose is the core of its race diversity plan in 2020. The most recent project supported by PepsiCo's LIFEWTR is an art exhibition, 'Black Art Rising.' The project is a time capsule for the Black Lives Matter Protest (BLM), sharing their systemic racism and racial injustice perspectives.
Source: Forbes October 31, 2020 21:22 UTC