During this Covid -19 crisis, it may be hard for businesses to know where to begin or adopt to the ever-changing situation. Social media reflects this, with pleas for fellow citizens to follow government safety guidelines. They are also seeking more in the way of escapism and entertainment, downloading gaming apps, spending even more time on social media, and streaming more movies and scripted programming. The Covid-19 crisis has left industries and businesses in a position where a rebrand is necessary. However, a brand change also invites a public image reassessment and, therefore, a public perception change.

Source: The Star July 29, 2020 00:56 UTC