Perception vs reality: How Ireland is marketed to tourists abroad - News Summed Up

Perception vs reality: How Ireland is marketed to tourists abroad


Only Spain, Italy, Portugal, Greece and France itself attract more French tourists, a study commissioned by Tourism Ireland found this spring. The number of French visitors to Ireland peaked in 2019, before the pandemic, at 557,000. “Holidays are really important to the French,” says Monica MacLaverty, the Paris-based manager for Tourism Ireland for France, Italy and Spain. “It’s not easy.”The fact that French tourism spreads out over the year also makes them desirable tourists, with 40 per cent visiting in summer, 26 per cent in spring. A Tourism Ireland advert broadcast from February through April featured the Kesh jig.


Source: The Irish Times June 04, 2022 13:02 UTC



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