NEW DELHI: Beverages and snacks major PepsiCo India will launch up to five products by early 2017, intensifying its focus on nutrition and building a healthier portfolio of products. "PepsiCo will launch new products to address whole grain needs in the Indian diet, fruits and vegetables gaps, and create familiar Indian breakfast recipes healthier with oats.Quaker Oats figures prominently in PepsiCo's nutrition division plans.The company has appointed Chef Vikas Khanna as its nutrition brand ambassador. The company has recently launched two new flavours of oats viz Chaat style and Curry Magic, co-created with the chef.Elaborating on oats category, Warrier said: "Oats is the fastest growing cereal sub-segment and is really under-penetrated and there is a huge opportunity to grow. The oats category has now reached a certain scale in the country but penetration levels are still low. Brands under PepsiCo's nutrition division include Quaker, Tropicana and Gatorade.
Source: Economic Times November 06, 2016 07:24 UTC