NEW DELHI: PepsiCo India will withdraw its case against farmers in Gujarat after a social media backlash and attacks by political parties that led to pressure from its New York and Dubai offices to resolve the issue quickly. “This was a bad move, and when you make a mistake as big as that, you have to correct it as quickly as possible. The #BoycottPepsi hashtag on Twitter achieved a reach of 14 million, 39 million impressions and 10,800 conversations, it added. The statement added that the company remains “deeply committed” to the thousands of farmers it works with across the country, and toward ensuring adoption of best farming practices. The farmers had sought time till June 12 to respond.

Source: Economic Times May 03, 2019 01:52 UTC