PepsiCo Plans Ad Blitz to Buoy Its Soda Business - News Summed Up

PepsiCo Plans Ad Blitz to Buoy Its Soda Business


PepsiCo Inc. said it would boost advertising for its cola brands in the U.S. and consider whether to separate or spin off its bottling operations as it seeks to reverse declines in its home market where it had been focusing on healthier drinks. The snacks and beverage giant posted higher quarterly profits and sales as growth in its Frito-Lay food unit and in overseas markets offset sluggish demand for drinks like Pepsi cola and Gatorade in North America.


Source: Wall Street Journal April 26, 2018 13:41 UTC



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