Tropicana, which was launched in India in 2004 as 100% juice and then extended to other juice-based drinks, generated business of ‘more than Rs1,000 crore’ in 2017. Photo: BloombergNew Delhi: PepsiCo India Holdings Pvt Ltd, the local unit of American food and beverages company PepsiCo Inc., aims to double sales of Tropicana, the flagship brand for its fruit-based beverages, by 2020, Deepika Warrier, vice president (nutrition category), PepsiCo India, said on Thursday. Tropicana, which was launched in India in 2004 as 100% juice and then extended to other juice-based drinks, generated business of “more than Rs1,000 crore” in 2017, according to the company. PepsiCo has, in January, entered into an agreement with its bottling partner Varun beverages Ltd for distribution of Tropicana juice in North and East India. In the 100% juice segment, Tropicana had a 41.5% market share (retail volume) in 2016, up from 40% in 2015.

Source: Mint March 30, 2018 00:11 UTC