Beverage maker PepsiCo on Friday said it is foraying in the dairy market by extending its Quaker Oats brand to packaged milk. PepsiCo India VP (nutrition) Deepika Warrier said the product, a value added grain-based, fibre-fortified dairy beverage, would be available in cartons and under the Quaker umbrella. Former cricketer and sports icon Sachin Tendulkar is not only endorsing the new product, Quaker Oats plus Milk, but has also played a role in 'co-creating' it, PepsiCo said. PepsiCo said the product uses its patented global 'soluOats' technology to blend milk with the oats. Early last year, Coca-Cola India had entered the dairy segment with the launch of Vio milk drink.

Source: Economic Times May 05, 2017 17:15 UTC