Pepsi launched a campaign Thursday encouraging customers to try the combination and use the hashtag #PilkandCookies (as in Pepsi plus milk) to showcase their Santa-friendly concoctions. “Combining Pepsi and milk has long been a secret hack among Pepsi fans,” said Todd Kaplan, Pepsi’s chief marketing officer, in a statement about the campaign. Pepsi is now publicizing the mix as its spin on “dirty soda,” a popular TikTok trend that combines soda with syrup and cream. “With the rise of the ‘dirty soda’ trend on TikTok and throughout the country, we thought Pilk and Cookies would be a great way to unapologetically celebrate the holidays,” said Kaplan. Swig, which calls itself “home of the original dirty soda,” has been around since 2010 and serves a wide array of the carbonated mash-ups.

Source: CNN December 02, 2022 21:46 UTC