ATLANTA — Pepsi is pouring it on in Coke's house — injecting some fizz into its biggest rivalry during the buildup to the Super Bowl. Billboards all around Atlanta call for Pepsi to "paint the town blue" and announce "Pepsi in Atlanta — how refreshing." Pepsi was asked to leave a few minutes after setting up on the Coke property that's located just a couple of blocks from the stadium. Every now and then I'll get Cherry Coke, but other than that, it's always just Coke." Lest anyone forget that, Coke has bought the time slot right before the national anthem to roll out its big Super Bowl ad, "A Coke is a Coke," a strategic move it would've made regardless of Pepsi being in his hometown.

Source: The Star January 31, 2019 23:48 UTC