They will be available on packs of regular Pepsi PET bottles, slim and big cans and from traditional and modern trade channels nationwide. The brand will also present the “Pepsi Generations Club” – a pop-up exhibit featuring cultural milestones from the brand’s history and showcasing how Pepsi has connected with consumers over the generations. “The Pepsi brand was founded more than a century ago and has always stood for a youthful spirit and the choice of a new generation. In Thailand, our iconic brand has been loved and enjoyed by the Thais from generation to generation, for over 65 years,” says Somchai Ketchaikosol, marketing director – beverages, Pepsi-Cola (Thai). The new global campaign will roll out in more than 55 markets around the world including Thailand and will be supported by Bt300 million full-fledged marketing communications.

Source: The Nation Bangkok February 21, 2018 04:19 UTC