New York (CNN Business) Beyond Meat and PepsiCo are combining forces to develop and distribute snacks and drinks made with plant-based protein as the plant-based trend gains even more traction. With Pepsi, Beyond Meat — which already makes plant-based alternatives to beef and pork — will have access to a global distribution and marketing powerhouse. That means Beyond Meat will be able to enter more categories and bring new products to market more quickly, according to a Beyond Meat spokesperson. The US joint venture may include a future expansion into China and the United Kingdom, the spokesperson added. PepsiCo and Beyond Meat announced a joint venture on TuesdayPepsi's marketing prowess could also get more people to try Beyond Meat's product.
Source: CNN January 26, 2021 21:00 UTC