The sugar-free cola product was later rebranded as Pepsi Max and, in 2016, to Pepsi Zero Sugar. Now, Pepsi is once again tinkering with its Zero Sugar products -- but this time it's with the recipe. "We're so confident in its taste, that we are making up to 10 million free Pepsi Zero Sugars available to consumers so that people can try it for themselves." In 2017, the Coca-Cola Company also replaced the Coke Zero drink it launched in 2005 with Coca-Cola Zero Sugar. As brands experimented with new formulas and different marketing campaigns that ease away from the word "diet," sugar-free soda sales rose by 19.5% between 2018 and 2021.

Source: Daily Nation January 13, 2023 19:15 UTC