People Making 6 Figures Are Shopping at Dollar Stores — Here’s What They Are BuyingEricFerguson / Getty Images/iStockphotoWith inflation at a four-decade high and Americans’ wallets being hard hit, wealthier shoppers are now also turning to Dollar General, according to CEO Todd Vasos. For example, dollar stores are seeing more high-income shoppers — which the survey describes as people with income greater than $80,000 — who are also switching to save. The Numerator survey found that dollar store sales are up by about 14% versus a year ago. Make Your Money Work for You“As the cost of everyday goods continues to rise, consumers are shopping around to find value,” Eric Belcher, CEO of Numerator, said in a press release. “Many of these shifts, including high-income households trading down to dollar stores, are unexpected.”Dollar General rivals are also noticing the change.

Source: CNN September 18, 2022 03:47 UTC