It lasts just 45 seconds and contains about half a dozen words, but the infuriatingly catchy Pen-Pineapple-Apple-Pen (PPAP) has propelled the Japanese artist Piko-Taro into the Guinness World Records after his song became a viral hit. The official YouTube video has been watched more than 67m times on the website and received a total of 400m online views. On Friday, he announced record deals that will see PPAP released digitally across Asia and in parts of Europe. “It’s only been about a month since the song went viral ... to be honest I haven’t even received my first paycheck yet,” he said. “Let’s face it, it’s my one and only song and it lasts less than a minute … do you seriously think anyone would come?”

Source: The Guardian October 28, 2016 10:32 UTC