Online fitness company Peloton and music superstar Beyoncé Knowles have inked a multiyear agreement that will see the singer produce exclusive content for Peloton's fitness classes. Knowles is the most-requested artist to work out to among Peloton's 3.6 million members. As part of their deal, the iconic singer will create a number of "themed workout experiences" exclusive to Peloton members. "Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys." As a result, Peloton shares have more than tripled since the pandemic began.

Source: CBC News November 10, 2020 16:30 UTC