I’m trying to imagine what might happen if, on Christmas morning, I led my wife to the tree, her eyes covered, and then revealed an exercise bike. This premise — husband gives wife an exercise bike for Christmas — is the creative behind a new Peloton ad that achieved the impossible this week: uniting the internet. Old, young, rich, poor, Black, white and everyone in between, the reaction to this ad is a very merry WTF. CNN: “Peloton’s Perplexing New Holiday Ad Has Incensed The Internet.” BBC: “Peloton Exercise Bike Ad Mocked As Being ‘Sexist’ and ‘Dystopian.’” CBS: “Peloton Holiday Commercial Sparks Social Media Uproar.” Even Fox News: “Thanks, Peloton! In 30 seconds, this ad is a master class in dystopian sexism.

Source: thestar December 04, 2019 18:56 UTC