Peloton Holiday Ad Criticized as Sexist - News Summed Up

Peloton Holiday Ad Criticized as Sexist


Several publications criticized the video, which follows “Peloton Wife,” as the female character quickly became known online, and the video diary she created during her year riding the stationary bike. The ad ends with the woman and her partner sitting on the couch, watching her indoor cycling video diary entries. “I didn’t realize how much this would change me,” she says in the video diary. Her partner smiles as she looks at him and smiles back. In one email that Peloton shared with The New York Times, someone describing herself as a 60-year-old woman named Tami said the commercial “inspired” her.


Source: New York Times December 04, 2019 02:37 UTC



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