BENGALURU: Online marketplace Paytm said it plans to invest in marketing flight bookings on its platform as it focuses on inducing highvalue repeat transactions. "Bus ticketing business recently turned break-even and we are expecting our hotel booking business too to turn break even in the next two months," Ranjan said. Paytm said over 1 million tickets were booked on its platform in August, and the company sees that number doubling by February. Market leader Makemytrip did 6.96 million air ticketing transactions in FY16 worth $1.28 billion, according to regulatory filings. "Share of repeat customers... is one of the key metrics that is being monitored," said Amit Sinha, vice-president at Paytm.
Source: Economic Times September 07, 2016 02:03 UTC