Sellers will undergo strict quality and service audits that will include their registration number, shop location, shop photos and GSTIN in order to lists their products on the platform. A senior executive of the company said the move is aimed at weeding out dubious seller profiles and fraudulent practices on its commerce platform. "Our goal is to set the benchmark for a platform that empowers reputed local shopkeepers and brands to sell quality merchandise. We will work closely with existing sellers, and continue onboarding further. Paytm parent One97 Communications has also moved about 800 employees to the commerce arm with plans to hire 2,000 more in a year.

Source: Times of India July 17, 2017 03:19 UTC