BENGALURU: Digital wallet company and marketplace Paytm has launched its online-to-offline channel for shopping on Paytm Mall . "The seller would earn a percentage margin on each purchase made after scanning the Paytm QR code. Currently, more than 99% of all shopping in India happens offline. "We aim to create an offline network as a platform for brands to reach out to millions of consumers, thereby, optimising the supply chain and marketing expenses on their behalf. This platform will also be beneficial for the partner merchants enabling them to grow their business and garner additional revenue.

Source: Economic Times April 10, 2017 02:26 UTC