Social media platforms are boosting the adoption of digital payments in the Philippines, PayPal said on Monday. Social commerce, or s-commerce, has emerged as a vital avenue for them to increase the use of digital payments in Asia, with the social media user base seen to hit 1 billion this year, it added. The 67 million social media users in the country proved to be attractive market for merchants to tap in generating more sales, according to the company. S-commerce is expected to grow further, as 69 percent of merchant respondents are yet to expand operations in social media platforms, Paypal said. Consumers who decide to use social media platforms “to sell goods and services, dispose unwanted goods, and monetize their skills and hobbies” can also drive this growth, it added.

Source: Manila Times April 30, 2018 16:41 UTC