Article content continued(1/4) We are deeply saddened to share that Pat Quinn, co-founder of the ALS Ice Bucket Challenge passed away at the age of 37. Pat was diagnosed with ALS in 2013 and went on to help popularize the greatest social media campaign in history. pic.twitter.com/c5PiZHRZbE — The ALS Association (@alsassociation) November 22, 2020The fundraising phenomenon that swept social media saw people film themselves dumping buckets of ice cold water on themselves. The challenge was meant to promote awareness around Lou Gehrig’s disease and participants ended up raising more than $220 million to fund ALS research. “It dramatically accelerated the fight against ALS, leading to new research discoveries, expanded care for people living with ALS, and significant investment from the government in ALS research,” the statement reads.

Source: National Post November 23, 2020 15:11 UTC