Patanjali Ayurved rides solely on herbal and ayurvedic products, backed by Baba Ramdev’s aggressing marketing. HUL relaunched Lever Ayush for its ayurvedic products and acquired Kerala-based ayurvedic hair oil brand Indulekha for Rs330 crore in 2016. The company has also extended fairness skin care brand Fair and Lovely hair care brand Clinic Plus with ayurvedic variants. “The future will be driven by ayurvedic products,” Sunil Duggal, CEO of Dabur India, said in an earlier interview. Ltd, the country’s largest maker of traditional ayurvedic medicines, are gaining from Patanjali’s popularity.

Source: Mint March 09, 2018 02:15 UTC