Patagonia is suing Anheuser-Busch over the name and logo of its Patagonia beer, shown above. (Patagonia)Outdoor goods retailer Patagonia is suing beer maker Anheuser-Busch InBev over the name, logo and marketing of its Patagonia beer. “In launching its Patagonia beer, [Anheuser-Busch] deliberately has attempted to take advantage of the hard-earned reputation that Patagonia has built over the last 40 years as a company dedicated to environmental conservation,” Patagonia said in the filing. (Patagonia)The question at hand, according to legal experts, is whether consumers were led to mistakenly believe that Patagonia was somehow connected to, or collaborating on, Anheuser-Busch’s Patagonia beer. Patagonia the retailer, meanwhile, has been selling its own beer, Long Root Ale, through its food-and-beverage arm, Patagonia Provisions, since 2016.

Source: Washington Post April 10, 2019 19:46 UTC