California-based outdoor clothing retailer Patagonia Inc. pledged on Monday to be a part of an "integrated and sustainable plan" to preserve the Vjosa River in Albania. The Vjosa River was declared a future national park by Albanian officials on Monday with intent to keep the river in its most natural and wild state. "This is an opportunity to protect one of Europe's rivers, really one of the crown jewel rivers of Europe," Ryan Gellert of Patagonia told the Associated Press. Patagonia also has a 1% self-imposed Earth tax that provides support to support additional environmental non-profits. “For almost 40 years, Patagonia has supported grassroots groups working to find solutions to the environmental crisis,” Patagonia said on its website.

Source: Washington Post June 13, 2022 23:32 UTC