Patagonia saw an astounding $10 million in Black Friday sales ― five times its own expectations ― and, as promised, will donate every cent toward helping save the environment. Company spokeswoman Corley Kenna told The Huffington Post that the idea ― which customers reportedly took to calling a “fundraiser for the earth” ― surfaced during an internal brainstorming meeting following the U.S. presidential election. Patagonia, she said, was looking for something to showcase the importance of the environment and climate change. “We felt that these were issues that united us and I think this is a demonstration that people agree,” Kenna told HuffPost. “Our customers agree.”Patagonia gear will no doubt be a common sight this winter season.

Source: Huffington Post November 29, 2016 01:07 UTC