The initiative will see Microsoft partnering and providing a marketing and sales channel for New Zealand SaaS companies to promote their products in overseas markets, and through Microsoft’s digital Azure marketplace. Microsoft NZ commercial partner director Matt Bostwick​ said it would be particularly valuable to New Zealand companies trying to break into the business-to-business (B2B) SaaS market and reach companies Microsoft had existing contracts with. Bostwick said New Zealand companies were traditionally strong on innovation, but companies in places like Singapore were better at scale, because they were more engaged in partnerships like the ones Microsoft is hoping to promote to New Zealand SaaS companies. Microsoft NZ SaaS partner lead Hayley Horan​, who is currently in the United States as part of that delegation, said three New Zealand companies – Auror, LawVu​ and Volpara – have already signed up to the initiative. Mark Lennihan/AP A new Microsoft initiative will help NZ SaaS companies make their pitch to corporates in the US.

Source: Stuff May 26, 2022 16:59 UTC