“In the past, we almost took socializing for granted,” the Partiful CEO said. Chipotle recently partnered with Partiful to run a Cinco de Mayo promotion, though Murthy says Partiful isn’t trying to attract corporate users. Partiful cofounder and CEO Shreya Murthy says partying is an evergreen consumer behavior. Stuart Isett/FortuneAnother early challenge was investors’ reluctance to back two young female founders with a “party-planning startup,” Murthy remembers. But investors have come around, too, won over by Partiful’s growth and society’s renewed appreciation for in-person connection following COVID lockdowns.

Source: Forbes May 23, 2023 17:30 UTC