While these methods are extremely important, we are sure of those answers and the needs of our audience without any of these surveys or research. This tells us that despite all the differences in news agendas, target audiences, regional culture and style, the design concepts and branding are pretty much the same. Anyone working in the televised news industry has most likely heard of or experienced the so-called “two schools of design and branding”. The news channel’s branding should be designed to reveal the meanings and feelings of these requirements and needs. He is an award winning creative/art director with over 20 years of experience working in the TV and broadcasting industry.

Source: Daily News Egypt September 10, 2016 20:48 UTC