Ads highlighting Cork are running in the metro stations of Paris right now. Paris Métro ads boost CorkADVERTS highlighting Cork are running in metro stations of Paris right now as part of a new Tourism Ireland campaign in conjunction with Aer Lingus and Cork Airport to grow French tourist numbers to the South of Ireland this year. The ads are running on around 137 screens in the metro stations across the French capital and will be seen by more than 10 million people. The campaign also includes online advertising on popular websites – highlighting Cork Airport as an important gateway to the Wild Atlantic Way and Ireland’s Ancient East. Tourism Ireland is also ramping up its publicity programme in France, placing increased focus on digital channels and working more closely with online media, including bloggers.

Source: Evening echo March 31, 2018 07:18 UTC