But in the picturesque and protected Araku Valley of Andhra Pradesh, a unique agri enterprise has taken shape. Tribals from this region, with the backing of four business leaders, are growing top-notch quality coffee, which will make its debut overseas this week under an exotic brand. Anand Mahindra (chairman, Mahindra & Mahindra), Kris Gopalakrishnan (co-founder, Infosys), Satish Reddy (chairman, Dr Reddy's Laboratories) and Rajendra Prasad Maganti (chairman, Soma Enterprise, a construction company) have joined hands to form an enterprise that will launch Araku coffee 's first store in Paris . Like unique tastes of different wines identified by the soil in which the grapes are grown, the variants of Araku coffee also draw their flavours from the 'terroir' or unique environment. "Araku coffee is unique because of its complex terroir and that's why premium.

Source: Times of India February 19, 2017 23:22 UTC