The number of COVID-19 cases among most age categories in B.C. SFU professor Stuart Pointz says most young people appear to have been following social distancing guidelines. Experts say health officials should do more to target younger demographics through social media. "How can we use social media influencers, celebrities, to pass this information to the younger demographics, really stepping up role models and sending them a message?" It also worked with the Vancouver Canucks and other social media influencers.

Source: CBC News July 26, 2020 13:00 UTC