The company announced annual sales growth of 15 per cent last year, confirming the strength of the jewellery industry, according to a media statement on Tuesday. Pandora also unveiled its new marketing strategy “to deliver the most personal jewellery experience, and to boost its share in the online and offline market for sustainable leadership in the jewellery industry”. Nils Helander, senior vice president, manufacturing, and managing director at Pandora Production Thailand, said: “Pandora continued to realise significant growth over the past several years. To address changing consumer behaviour, Pandora will make changes to its digital marketing, which in 2022 is expected to represent more than 60 per cent of its marketing spend, from around 30 per cent today. Pandora will also expand its manufacturing capabilities to “deliver a diversified and innovative product offering while increasing efficiency and agility”, the statement said.

Source: The Nation Bangkok January 23, 2018 11:16 UTC