Pakistani designers unite for a virtual fashion showcase - News Summed Up

Pakistani designers unite for a virtual fashion showcase


A virtual fashion show called the ‘United Fashion Front,’ (UFF) is being organised to pay tribute to the front line fighters of Covid-19. She then jotted down all the ways in which it felt impossible to execute the programme, and worked on a strategy that made an online showcase possible. Ali XeeshanFor Ali Xeeshan, fashion is about the “joyous noise and madness backstage, the red carpets and the people,” so the designer is thinking of the virtual showcase like more of a temporary fix, not a permanent solution. But in the contemporary world, a virtual showcase seems to be the only way to go. “We have not finalised a model yet,” Asim Jofa told The Express Tribune.


Source: The Express Tribune May 02, 2020 12:22 UTC



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