ISLAMABAD: Pakis­tan was the ‘best performing destination’ in terms of tourism during the first nine months of 2023, according to the ‘World Tourism Barometer’ published by the World Tourism Organisation of the United Nations. A strategic online outreach, along with launching of the “Salam Pakistan” tourism brand in August 2023, contributed significantly to attracting a diverse range of visitors from across the globe. Key findings of the barometer show international tourism recovered 87pc of pre-pandemic levels in January-September 2023. Europe, the world’s largest destination region, reached 94pc of pre-pandemic levels, supported by robust intra-regional demand. Against this backdrop, international tourism is well on track to fully recover pre-pandemic levels in 2024 despite economic challenges and uncertainty derived from certain geopolitical tensions and conflicts, WTO says.

Source: The North Africa Journal December 30, 2023 03:08 UTC