Power, whose father co-founded Paddy Power – now part of Flutter Entertainment – set out last Friday to raise €500,000 for the venture on Dublin-based equity crowdfunding platform Spark Crowdfunding, at a €4.5m valuation, to accelerate growth at ASX. While this is the first time Power has “been promoting anything but Paddy Power” in more than 25 years, he “100pc” intends to apply the same wacky marketing skills to ASX that he deployed at the betting giant. He was behind a slew of novelty bets at Paddy Power, including offering odds on which supermarket chains would follow the lead of Tesco in Cardiff by banning customers from shopping in their pyjamas. Expand Close Paddy Power pictured for his new virtual sports trading app. Picture by Gerry Mooney / FacebookTwitterEmailWhatsapp Paddy Power pictured for his new virtual sports trading app.

Source: Irish Independent May 09, 2021 01:30 UTC