more-inMultiplex chain operator PVR today launched theatre on demand service ‘Vkaao’ and plans to add 100 screens by end of next fiscal across the country. “We plan to add 30 more screens by end of this financial year and another 70—80 screens in the next fiscal. Half of these new screens will come in the existing cities where we operate and half will be in new cities,” PVR Joint Managing Director Sanjeev Kumar Bijli told PTI. PVR, which at present operates 562 screens in 122 properties in 48 cities in India,y announced launch of a crowd sourced theatre on demand service ‘Vkaao’ across the country. Gianchandani said that Vkaao, a part of PVR Pictures, will initially begin service with 500 film titles across different languages and genres.

Source: The Hindu January 20, 2017 11:26 UTC