PRG Hospitality Reveals Common Thread Hotels as Its New IdentityFavoriteReading Time: 2 minutesPRG Hospitality Group, the independent hotel brand known for award-winning destinations such as Sparrows Lodge, Sands Hotel & Spa, and White Water Cambria, has unveiled its newly reimagined parent brand, Common Thread Hotels. Common Thread Hotels’ new portfolio website, branding, and messaging are designed to cohesively represent their vision of contemporary, design-centric boutique hospitality. All existing and future properties, including upcoming destinations in Carmel-by-the-Sea and Paso Robles, California, will be branded under the Common Thread Hotels umbrella. “Common Thread represents an important and inspiring evolution for our company,” said David Dittmer, co-founder of Common Thread Hotels (formerly PRG Hospitality Group). “We began our hospitality journey with the Colony Palms which cemented our passion for the potential of independently minded hotels and we are immensely proud to celebrate the continued growth and progression of our brand and portfolio with the debut of Common Thread Hotels,” said Britten Shuford, co-founder of Common Thread Hotels (formerly PRG Hospitality Group).

Source: Forbes June 15, 2024 06:24 UTC