Sugar funneled their feedback into Beauty By POPSUGAR, a new makeup line that blends POPSUGAR’s crowdsourcing with Sugar’s passion for beauty. Combining the experience from Bona Fide and Ulta Beauty’s info with POPSUGAR’s audience data and insights, we’ve been creating something really special! POPSUGAR is positive, purposeful, and playful, and so is the makeup line. Inclusion is a cornerstone of POPSUGAR across the board, from our content to our staff and now to our makeup line. Health and wellness is important to me and to the POPSUGAR audience.

Source: Forbes March 09, 2018 15:56 UTC