Neuchâtel– Philip Morris International (PMI) is planning to launch a tobacco-free product called LEVIA soon. Our goal is to help people who smoke cigarettes to switch to smoke-free alternatives. We claim that e-cigarettes emit on average 95% less harmful chemicals than cigarettes, while LEVIA emits on average 99% less harmful chemicals. A: The problem with traditional cigarettes is that they burn tobacco, and that generates harmful chemicals. That is why we are also exploring wellness and healthcare products, using the expertise that we gained from studying tobacco products.

Source: Daily News Egypt December 25, 2023 13:27 UTC